Notes d'Atélier: Reflections on the future of everything.  Speculative thought experiments. Getting lost in the possibilities opened up by the rise of AI technologie. 

The licensed face.

The brands generating “no-one” faces are about to lose to the brands licensing real ones — not for ethical reasons, for economic ones. A photograph was a record of a moment. A licensed model is infrastructure: commissioned once, generated from forever, within the terms. Here's the contract quietly rewriting how campaigns get made.